Fuelling the global innovation pipeline for Pet Care
The Big Question A successful player in the pet care space asked us to provide a detailed insight program that...
Fuelling growth opportunities in the CPG industry
We fuel and validate growth opportunities
Our world is changing fast. When society is faced with so many unprecedented events, businesses need a robust and clear understanding of the present moment. They also need a perspective on the future that they can rely on. At Moment10, we fuel and validate growth opportunities for the FMCG industry.
Our team comprises experienced international experts specialising in FMCG/CPG markets. Our flexibility comes from our experience – our knowledge of the industry gives us the ability to think beyond the standard approach. We are also part of a broader ecosystem of talent and expertise, working alongside our sister company in growth strategy, Sevendots, and our Next Gen solutions laboratory, The Red Flower Factory.
Our process
We translate the authentic voice of the consumer into meaningful insights on behalf of global FMCG companies, we work to ensure all our clients validate their potential for growth.
Uncover
Uncover consumer behaviours and attitudes
Link
Link consumer insights to business strategy
Champion
Champion the voice of the consumer
What we do
Immerse
We immerse ourselves in the world of the consumer.
Measure
Gathering data, we measure the opinions, experiences and desires of consumers.
Engage
Engaging the consumer, we delve deeper into their perspectives.
Validate
Determining potential growth areas, we validate the possibilities for your business.
Voice of the consumer
By understanding the consumer, brands can make clearheaded and future-proofed decisions. What are consumers thinking about, right now?
I like the sustainability factor however I do find the idea of meat being grown in a lab an odd one to accept although I’m sure I would in time provided it is safe enough.
Alternative Proteins
Life is full of uncertainty. Changes are normal things. Just face it and accept it.
Gen Z
I've been a vegetarian for 35 years... but my dog eats meat and that's what he should have.
Pet Food
I want to have a say but respect different opinions.
Gen Z
[Alternative Protein] is the future of food production. 'We' should be looking at how we can make the most of all sources of protein, and in a sustainable way.
Alternative Protein
To really be environmental/sustainable I would want to know that the production process uses as much green energy as possible and minimizes waste. The materials used to create the products should either be recycled or sustainably sourced.
Sustainability
I visit hot restaurants mainly for photos - maybe 80% of the time I am snapping my phone camera.
Gen Z
I actively look for sustainable products, but they aren’t always easy to find. The most important aspects of sustainability for me are the reduction of waste and increased use of recycled materials. These aspects really go hand-in-hand to reduce the material ending up in landfills.
Sustainability
There's not enough transparency. It’s weird because people just keep buying these products and it could be really horrible. [We need to know] because we're the consumer. If we want to know more about what we're buying, I think we deserve that right. Otherwise, we're not going to buy it.
Gen Z
think my generation feels less of the need to label ourselves. People want to be able to explore, and be exposed to everything before they figure out who they are, instead of just picking a definition for them. It goes back to people being more open.
Gen Z
I have a very favourable vision of companies that undertake a green approach... or that remove unnecessary ingredients and other flavour enhancers. I also like that brands remove overpacks and use recyclable plastic-free packaging. They are socially responsible and that is an undeniable quality.
Baby Food
I always try to be conscious about waste and what it does. I want to know how my daily activities might influence the environment. Recycling is something I do. I’ve been doing my entire life. That sort of ideology is really important to live your life by. Try to live off nature, but you also have to respect it.
Recycling
Brand Testimonials
Moment 10 has been a great strategic partner for us across several high-impact projects. They are flexible in their research design and are able to effectively translate the data into insight and actionable implications for the business.
Michael Shapiro | Purina
Case Studies
We work with clients across the globe to validate their opportunities for growth.
Uncovering barriers in the Fabric Conditioner market
The Big Question The business question that was posed was how to uncover and address the tangible and intangible barriers...
Growing the Wedding Candy market in China
The Big Question Wedding Candy is a huge market in China. Our client wanted to build a strategy to maximise...
The Team
Our Ecosystem
Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our parent company, Sevendots, who are comprised of senior industry experts focused on helping CPG companies and brands grow. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.
